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Public Health Service Bureau Changes Name to Ramsell and Expands Offering with Introduction of New Pharmacy Benefit Management Solution

Pharmacy Benefit Management Solution Designed to Meet Unique Needs of Public Health Sector

Oakland, Calif., February 19, 2008 – Public Health Service Bureau today announced that the company has changed its name to Ramsell to reflect its continued growth, and expansion to providing Pharmacy Benefit Management (PBM) solutions for the public health sector. With the introduction of its new PBM Solution, Ramsell will now offer a full suite of administration and information management services designed specifically to meet the needs of public health programs. Ramsell has worked in the public health sector for more than 20 years and has a wide array of experience with public health programs, such as AIDS Drug Assistance Programs (ADAP) and State Pharmacy Assistance Programs (SPAP), at the city and state level.

The new Ramsell PBM Solution can be provided as a comprehensive package or as individual components for specific service needs, allowing public health programs the opportunity to customize and configure the system for their requirements. Services included in the PBM Solution include enrollment and eligibility, data management and reports, formulary management, and claims processing among others. The Ramsell PBM Solution offers multiple benefits, including data management systems that provide real-time access to data and reports that can be used for program trending and forecasting. Trending and forecasting is particularly important because it can help public health programs maximize funding to provide care for more people.

“Our roots in public health allow us to understand the needs of the public health sector and the mindset of public health administrators,” said Sophia Byndloss, President of Ramsell. “We designed this PBM Solution to reflect our own principles, and are proud that the public health sector can use these services to improve the lives of people that rely on its programs, maximize the value of each benefit dollar, and improve the efficiency of health care services.”

Ramsell administers public health programs including the AIDS Drug Assistance Programs in California and Washington State, and State Pharmacy Assistance Programs in Colorado and Texas,” said Tim Murrill, Executive Vice President, Sales and Marketing. “This experience makes us uniquely qualified to understand how to best negotiate the stringent reporting requirements of public health programs and save administrative costs so that funding can be channeled back to provide more care for more people.”

About Ramsell
Ramsell, a subsidiary of Ramsell Holding Corporation, is a highly efficient pharmacy benefits manager and information management company that provides customized services for public health programs. Its proprietary software and healthcare expertise enables health care entities to make funds go further, thereby assuring that patients have access to life-sustaining medications they need to survive and thrive.  As an important segment of the Ramsell family business, Ramsell gives a portion of its profits to the Flowers Heritage Foundation, a non-profit group active in community service, education, prevention and the fight against HIV and AIDS. Ramsell is based in Oakland, California.  For more information on Ramsell, go to